2013 Headline Report

New Report!

This is the latest in a series of annual research reports from MSLGROUP, analyzing trends in length and usage of news release headlines.

New Research From MSLGROUP

Headlines are getting shorter, but not perfect yet


For the third year in a row, the MSLGROUP Research & Insights Group, with invaluable help from BusinessWire, has analyzed the headlines of more than 11,000 news releases, and the results are in.

Writing for SEO is not just a matter of keyword optimization and social engagement. PR professionals ignore these guidelines far too often, resulting in incomplete display of headlines, or outright exclusion from search results.

Our research has shown that:

  • Only 21% of all news releases have headlines with the ideal 65 characters or fewer (an increase of just 1.5% over last year)
  • 21% of news releases are ignored by Google News completely!
  • For the first time ever, the majority of release headlines are now under 100 characters

Don't miss this great opportunity to get expert advice and valuable insights on news release headline optimization and how it can benefit you.

Find out more inside the report, download your copy now!