This is the latest in a series of annual research reports from MSLGROUP, analyzing trends in length and usage of news release headlines.
For the third year in a row, the MSLGROUP Research & Insights Group, with invaluable help from BusinessWire, has analyzed the headlines of more than 11,000 news releases, and the results are in.
Writing for SEO is not just a matter of keyword optimization and social engagement. PR professionals ignore these guidelines far too often, resulting in incomplete display of headlines, or outright exclusion from search results.
Our research has shown that: